Drift defined conversational marketing — but after its acquisition by Salesloft and the Clari merger, the product is being sunset. If you're evaluating Drift alternatives, here's how Glimpze compares on the part that matters: talking to high-intent visitors in real time.
An honest comparison · Facts last reviewed July 2026
A quick overview of each
Glimpze
A live video, voice, and chat widget — with a built-in AI agent — that lets website visitors talk to your team in one click.
Glimpze adds one line of code to your site and turns anonymous traffic into real-time conversations. Visitors start a video call, voice call, or chat, and an AI agent grounded in your own content answers questions and hands off to a human when needed — plus proactive nudges, a live visitor feed, and HubSpot, Slack, and Google Calendar integrations.
Best for: Sales and support teams that want instant video, voice, and chat without a heavy setup.
Pricing: Free plan (no credit card), Pro at $79/month, and custom Enterprise pricing.
Live video, voice, and chat in one widget
AI chat grounded in your own content, with handoff to a human
Proactive nudges based on behavior like time on page and exit intent
One-line install, plus HubSpot, Slack & Google Calendar
Drift
The pioneering conversational-marketing platform — chatbot-led qualification, ABM targeting, and instant meeting booking — now part of Clari + Salesloft and being wound down.
Drift built the category: identifying target accounts on your site, qualifying them with playbook bots, and routing high-value visitors to reps for instant meetings. Salesloft acquired it in 2024, Salesloft merged with Clari in late 2025, and in March 2026 the combined company announced Drift's gradual sunset, referring existing customers to a successor product. It remains capable, but it's an enterprise purchase with an end-of-life clock running.
Best for: Existing enterprise Drift customers on the Salesloft platform who haven't yet migrated — new adoption is hard to recommend for a sunsetting product.
Pricing: Enterprise pricing, historically from ~$2,500/month (~$30,000/year), no free tier. Being sunset per the March 2026 Clari + Salesloft announcement.
Category-defining bot playbooks and lead qualification
Strong target-account identification and ABM targeting
Real-time meeting booking and rep routing
Deep CRM and martech integrations via Salesloft
Glimpze vs Drift, feature by feature
Tints reflect where each tool tends to be stronger — not a scorecard. The right pick depends on your job.
Compare
Glimpze
Drift
Live video & voice calls
See and talk to visitors in one click
Yes
No, chat-first
Live chat
Yes
Yes
AI chat
Answers from your own content
Yes
Yes
Proactive messaging
Trigger messages on visitor behavior
Yes
Yes
Meeting scheduling
Yes
Yes
Account-based targeting
Identify and target named accounts
No
Yes
Actively developed
Product roadmap and future
Yes
Being sunset
Self-serve signup
Yes
No
Free plan
Yes
No
Starting price
Free, then $79/mo
From ~$2,500/mo
Which one is right for you?
This comparison changed in 2026. Drift is still a capable conversational-marketing platform, but Clari + Salesloft announced its gradual sunset in March 2026, and new customers are being pointed elsewhere. So the real question isn't 'Glimpze or Drift' — it's what a Drift alternative should look like for your team. If you need Drift's enterprise ABM depth, its designated successor or another enterprise platform is the like-for-like path. If what you actually used Drift for was talking to high-intent visitors in real time, Glimpze does that — and adds live video and voice — for free or $79/month.
Choose Glimpze if…
You're replacing Drift's core job — live conversations with high-intent visitors — and want video and voice on top of chat.
You'd rather move to a self-serve tool you can install today than start another enterprise sales cycle.
An AI agent grounded in your own content, included in the plan, covers your after-hours and qualification needs.
Choose Drift if…
You're an existing Drift customer mid-contract and a migration right now costs more than it saves.
You need deep account-based targeting and enterprise ABM orchestration, and plan to follow Salesloft's recommended successor.
Your motion depends on the broader Salesloft/Clari revenue platform Drift plugs into.
Glimpze vs Drift, answered
Is Drift being discontinued?
Yes. After Salesloft acquired Drift in 2024 and merged with Clari in late 2025, the combined company announced in March 2026 that Drift will be gradually sunset, with existing customers referred to a partner product as its successor. There's no hard shut-off date as of this writing, but the direction is clear — which is why so many teams are searching for a Drift alternative.
Is Glimpze a good Drift alternative?
For the job most teams bought Drift to do — starting real conversations with high-intent website visitors — yes. Glimpze covers live chat, proactive messages, AI qualification, and meeting booking, and adds one-click live video and voice calls that Drift never had. What Glimpze doesn't replicate is Drift's enterprise ABM layer: firmographic account identification and orchestration across large named-account lists. If that's the core of your motion, look at enterprise-focused successors instead.
What does switching cost?
Far less than Drift did. Drift was an enterprise purchase that historically started around $2,500/month (~$30,000/year). Glimpze is self-serve: a free plan with no credit card, a Pro plan at $79/month, and a one-line install — most teams are live the same day they sign up.
The fastest way to compare is to go live
Add Glimpze to your site in one line of code and start talking to visitors today — free, no credit card.
