From 1 in 4 no‑shows to a live call in 16 seconds.

About a quarter of the meetings inKind booked with restaurant owners never happened, because the owner didn't show up. Now qualified owners tap one button on inKind's landing page and are on a video call with a specialist in about 16 seconds, right when they're most interested.

Glimpze
A server pours wine for a table of guests in a busy restaurant
Answered in 16 s
10–15%of inKind's sales meetings now happen as instant calls, with no booking
16stypical time for a specialist to pick up
152restaurant owners spoken to on Glimpze calls since June
$100K+in deals closed from Glimpze calls

Putting Glimpze on our landing pages has been really impactful. We get a lot of calls that lead to closes, without the need for the operator to book a meeting.”

Ramy Kerdany
Ramy KerdanySr. Manager, Growth Marketing, Pod Lead · inKind
01About inKind

Funding restaurants, then filling them.

inKind gives restaurants capital up front in exchange for dining credit, with no loan, interest or equity. It earns that credit back by sending diners from its app, who get money back when they eat there.

inKind's restaurant team signs up new partners. It is selective: only about one in five restaurants qualify, with at least $500K in annual revenue and a real dining room. So every owner who reaches a rep is a valuable lead.

10K+restaurants funded
94%of partner restaurants stay
$20K+lifetime value per restaurant
~$500marketing spend per booked meeting
02The problem

A booked meeting is a meeting that can be missed.

Most of inKind's new owners come from Instagram and Facebook ads, opened on a phone. They fill in a short eligibility form, and until June the next step was always the same: pick a time and come back for a call later, usually a few hours to a few days out.

Restaurant owners are busy people. Between service, staff and suppliers, a call booked for later is easy to miss, and about one in four booked meetings ended as a no-show. inKind wanted a way to talk to owners instantly, at the moment their interest is highest, while they are still on the page. That search led them to Glimpze.

Booked meeting
Hours to daysfrom form to first conversation
  1. 1Fill in the form
  2. 2Pick a time slot
  3. 3Show up for the meeting
1 in 4 never show up
Glimpze instant call
16 stypical wait for a specialist to answer
  1. 1Fill in the form
  2. 2Tap "Talk to a specialist now"
  3. 3Talk live on video
No slot to miss
03The solution

One button from form to face-to-face.

inKind kept its own landing pages and its own form. When an owner submits the form and qualifies, the page now offers one extra button: Talk to a specialist now. inKind's developers connected that button to Glimpze, so a tap starts a live video call with a free specialist straight away.

The button only shows when someone is available to answer. If every rep is busy, or it's outside the team's working hours, the owner sees the usual option to book a meeting instead.

  1. 1
    The owner fills in inKind's form

    Restaurant, venue type, revenue and contact details, on inKind's own landing page.

  2. 2
    One tap on "Talk to a specialist now"

    The button calls the Glimpze API and starts the call instantly, passing along the form details.

    GlimpzeWidget.open({ action: 'call' })
  3. 3
    A specialist answers on video

    Half of answered calls are picked up within 16 seconds, and the rep already has the owner's details.

  • Recording
  • Screen sharing
  • Routing
  • All devices and browsers
  • Encrypted
03The solutionFor the sales team

What the sales team sees.

First, the alert lands in Slack

The second an owner taps the button, inKind's sales channel gets a Slack alert with their name, country, funnel and email, plus a button that opens the call in Glimpze. Once someone answers, the alert updates to say who took it, so nobody doubles up.

#marketing-alerts
12
GlimpzeAPP1:52 PM
🔔 New Glimpze Call from Marcus Lee
✅ Answered by Maya Chen
🇺🇸  Country: USOn Page: /acquisition/Segment: Funding Funnel
GlimpzeAPP2:14 PM
🔔 New Glimpze Call from Sam Rivera
✅ Answered by Anna Lee
🇺🇸  Country: USOn Page: /acquisition/Segment: Funding FunnelEmail: sam@example.com
Open in GlimpzeView Visitor Profile
Message #marketing-alerts

Then, the call is answered in Glimpze

Every free rep gets a ringing card and a sound, wherever they are in the app. One click answers it, and the rep joins the video call with the owner's details beside them.

app.glimpze.io/live
inKind/Marketing Funnel/Live
Sam Rivera0:00Anna · Sam Rivera0:00
0 waitingAvailableAL
SRGPDK
Right now3 on site0 in call0 chatting0 in queue
Today
41Visitors
9Calls
8Answered

Waiting

1 waiting
SR
Sam Riverawants call
Answer

Active now

Group by segment
SR
Sam Rivera/acquisition/ · now
BrowsingWaiting
GP
Grand Pioneer/ · 2m
Browsing
DK
Dana Kim/#how-it-works · 4m
Browsing
SRJoining the roomWaiting for SamConnected

Connecting you to the call.Visitor camera & mic readyThe call is live.

PreparingJoiningWaiting for SamConnected
● Live callWatch screenHide chatResolveInvite
SRSam Rivera
ALYou
Accepted by Anna · 2:14 PM
Hi Sam, I'm Anna from inKind. I can see your details, so let's talk about your restaurant.
Type a message…
Sam RiveraFunding Funnel🇺🇸 US /acquisition/
Details

What Glimpze has provided is a way to reduce the friction between intent and action, letting operators engage us directly at their highest moment of interest.”

Ramy Kerdany
Ramy KerdanySr. Manager, Growth Marketing, Pod Lead · inKind
03The solutionAfter every call

Recording, transcript and AI summary, ready for the next step.

After a call, Glimpze writes a short summary with the key points, the mood of the call and the action items, so whoever picks up the deal next knows exactly what was said.

app.glimpze.io/live?visitor=…&call=…
inKind/Marketing Funnel/Live
0 waitingAvailableAL
SRGP
BackSRCall with Sam RiveraCompletedSep 24, 2026 · 2:14 PM · 18m 42sDownload recordingDelete recording
ALAnna Lee
SRSam Rivera
0:02 / 18:42
AI summaryPositiveFollow Up Needed

Sam owns Sam's Kitchen in Austin and wants funding for a patio renovation before spring. Anna explained how inKind funds restaurants in exchange for dining credit, and Sam asked for a written offer to review with their business partner.

  • One casual dining location, $1M–$3M in annual revenue
  • Looking for roughly $50K for the patio renovation
  • Liked that there is no interest and no fixed repayment
  • Will review the offer with their business partner this week
Ratings
Visitor rating★★★★★
Your rating★★★★★
Action itemsFollow-ups
  • Book a 15-minute review call with Sam and their partner
AllTranscriptChatEventsActions
Call requested by visitor · 2:14 PM
Accepted by Anna · 2:14 PM
Recording started by Anna · 2:14 PM
00:02

Speaker 1: Hi Sam, this is Anna from inKind. Thanks for tapping through, I've got your details here.

00:08

Speaker 2: Hi! Yes, I just filled in the form. We're looking at funding for our patio before spring.

00:16

Speaker 1: Great. So how it works: we give you capital up front, and in return you give us dining credit.

00:25

Speaker 1: Then we send our diners to use that credit at your restaurant. No interest and no fixed payments.

00:34

Speaker 2: So nothing comes out of my bank account at all?

00:38

Speaker 1: Exactly. You pay it back in food, and you get new guests through the door.

00:46

Speaker 2: Okay, I like that. What would the amount look like for us?

00:52

Speaker 1: Based on your revenue I can put a real number together for you today.

Details
  • RecordingPlay back any call in the browser, or download it.
  • TranscriptEvery line timestamped. Click a line to jump to that moment.
  • AI summaryThe gist, key points, sentiment and action items for every call.
04The results

A new route to closed deals.

Instant calls now make up 10–15% of inKind's sales meetings. Most owners still book a slot. The ones who tap the button talk to a specialist while the offer is in front of them, so there is no meeting to miss. Deals that came in through Glimpze calls are already worth over $100K.

Since June, inKind's specialists have spoken with 152 restaurant owners on Glimpze calls, usually answering in about 16 seconds. At $20K+ of lifetime value per restaurant, each of those calls is a high-value lead reached at the moment it was most interested. The sales team took Glimpze over from the pilot group in July, and 15 reps now take calls.

Next, inKind is considering taking Glimpze beyond the top of the funnel, possibly into its onboarding portal, so newly signed restaurants can reach the team just as quickly.

Glimpze has become a core part of our stack and the sales team love it. They fight over the calls when they come through.”

Ramy Kerdany
Ramy KerdanySr. Manager, Growth Marketing, Pod Lead · inKind

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Call figures from Glimpze data, 13 June to 22 September 2026, excluding internal and test calls · Company figures from inkindcapital.com · Photos courtesy of inKind