Conversational Marketing

Conversational marketing focuses on engaging and qualifying visitors at the top and middle of the funnel, often at scale with bots. Conversational sales is the human, lower-funnel motion where a rep works a qualified, high-intent conversation toward a deal. They are two ends of the same real-time conversation.

Not strictly, but a bot helps you scale. Bots greet every visitor, answer common questions, and qualify or route leads at all hours, which frees your team to focus on the conversations worth a human. The key is a clean handoff to a person when the conversation warrants it.

Track conversations started, qualified conversations, meetings booked, and pipeline influenced, not just raw chat volume. The point of the channel is to move people forward, so the meaningful metrics are downstream of the conversation.